U.S. Polo Assn., the official brand of the United States Polo Association (USPA) retailed in India by Arvind Fashions Limited, announced style icon “Arjun Rampal” as the India brand ambassador. This was the first time they will have an Indian ambassador for their celebrity endorsement in India.
While wanting to create a new store identity for their upcoming stores which was a part of their expansion plans, they came out with their new “Play Together” campaign for their brand association in India.
The idea of their “Play Together” campaign was to capture the emotional and playful bond a father and child share by twinning their look, in order to draw instant parallels and making it relatable to the audience they needed it to reflect in their clothes and accessories – Autumn Winter & Spring Summer collection for which Exceed Entertainment, the talent and artist management company recommended and got on board “Arjun Rampal” which drew instant parallels with the campaign due to his real life persona and made it very relatable to the audience.
The campaign facilitated by artist management company - Exceed Entertainment was out on all major print and digital platforms and the new brand look was unveiled across its 392 stores in India.
A leading Talent management company Exceed Entertainment engage long-term brand endorsements deals With Bollywood Stars.
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