Updated: May 18
Yash, one of the highest paid actors in the Kannada film industry has chosen Exceed Entertainment to represent him as he steps into Bollywood. The pioneering talent management company, based out of Mumbai is ecstatic about its new talent acquisition.
Having delivered many superhit movies such as Googly, Gajakesari, and Masterpiece, Yash has gained stardom not only in his home state but across India and the world. He is a critically acclaimed actor who has achieved commercial success in films.
One of his biggest hits, KGF: Chapter-1, released in 2018 propelled him into international stardom. The humungous success of the film received dedicated viewership in multiple languages. KGF was screened in Hindi, Kannada, Tamil, Telugu and Malayalam. His popularity has only amplified since then and he has gained a massive fan following all over the world.
One of the most anticipated releases of this year, Yash’s KGF: Chapter-2, has been filling up theatres across the country. The movie is on its way to repeat the successful streak of its prequel. After mesmerizing his fans down South, Yash has decided to carve a niche in the Hindi film industry, Bollywood. He has partnered up with Exceed Entertainment, a pioneer in brand endorsements and Artist Management for Bollywood.
Exceed Entertainment’s Newest Talent, Yash came up from Humble Beginnings
Yash’s ever-growing popularity knows no bounds. His social media platforms have amassed a following of more than 8 million and continues to multiply every day.
Talent management is a nuanced art, to form endorsements and partnerships that resonate with viewers, and it is crucial for the agency to understand where their talent comes from.
Yash, as he is lovingly known by his fans was actually named Naveen Kumar Gowda upon birth. His stage name Yash comes from the one bestowed upon him by his maternal relatives. While his name was Naveen, they addressed him as Yashwanth.
His father has worked as a driver in the city transport service while his mother was a homemaker. Yash was born in the Boovanahalli village of Hassan district in the in the Indian state of Karnataka. After completing his pre-university course, he trained with a well-known drama troupe.
Yash got his first break with a television show, Nanda Gokula, which also happened to be where he met his now wife, Radhika Pandit and went on to star alongside her in his first film, Moggina Manasu. His supporting role in the film won him much acclaim and an award.
He later married his co-star Radhika Pandit and now share two kids together, a daughter and son.
Yash’s Illustrious Career in Films
Beginning his journey with supporting roles in television shows, Yash became a household name after he starred in Preethi Illade Mele. From there he moved onto films and there was no turning back! His film, Modalasala turned out to be the first blockbuster hit of his career. Commercial success followed him after delivering his first hit.
Two year later, in 2012, his romcom movie, Drama became a high-grosser movie of the year. The next year he repeated the same success with the films, Googly and Mr. and Mrs. Ramachari in 2014. His next two movies also fared well at the box office.
Then came time for his record-breaking film, K.G.F: Chapter 1, which instantly made him a global icon with its unprecedented success. While it became the highest grossing film of the Kannada industry, its sequel was one of the most expensive Kannada films.
Yash’s association with the talent management agency, Exceed Entertainment comes at the heels of the release of his most-awaited movie, K.G.F: Chapter 2.
He has received many awards for his impressive body of work including “Hero of the Decade- Kannada” and “Style Icon of the Year” in addition to winning multiples times in the category of the best actor in a leading role.
Yash Starrer, K.G.F is Breaking Records, Again!
The Hindi version of the movie has become Bollywood’s third highest grossing Hindi film! It has surpassed the lifetime collection of many Bollywood superhits, shortly after its release with a collection of Rs. 343 crores initially. It became the fastest movie to reach the Rs. 250 crore net mark in Bollywood with the third- highest opening all over India.
K.G.F: Chapter 2 is Taking over the World, 5 Languages at a Time!
Released in Tamil, Telugu, Kannada, Malayalam and Hindi, Exceed Entertainment’s Yash is capturing the hearts of his international audience. It is close to achieving a total worldwide collection of Rs. 1000 crore!
The core of Exceed Entertainment remains artist management, which had brought many accolades for the talented teams at Exceed. Over the past 16 years, it has acquired lucrative business opportunities for its talent to add value to their celebrity portfolios. With their newest superstar, “Rocky bhai” Yash, Exceed aims to exclusively manage and propel him into national superstardom.
Exceed Entertainment established in 2005 is a multi-platform artiste and talent management agency. It has an enviable portfolio of celebrity endorsement campaigns with high recall value. It has expanded to include digital and influencer marketing along with film brand associations. Exceed works meticulously with brands and its talent to create research-backed relevant PR-centric and endorsement partnerships.